Custom Formulation

Your Vision, Our Know-How

Our custom formulation service turns your cosmetic ideas into real, retail-ready products. We co-create standout formulas tailored to your brief—so your line reflects your brand from concept to packaging.

Partnering with us means working with a specialist team fully invested in your success.

What sets us apart is our in-house cosmetic science unit. With deep expertise, clear communication, and hands-on support from start to finish, we help you develop distinctive, high-quality that perform as promised.

Why Partner with Us for Development

Dedicated Support

Your Brand Success Team coordinates every step—from first idea to shelf—so the process feels seamless and collaborative.

Tailored Solutions

Truly customized recommendations and specifications ensure your products express your vision and values.

Regulatory Compliance

We build compliance into the plan and prepare the required documentation, giving you confidence at launch.

Innovation

We stay on top of trends and technologies to craft products that are effective, modern, and market-ready.

Our Brand Success Team Will Guide You Every Step

Step 1/7

Consultation

We dive into your positioning, target audience, and product goals. Together we create a detailed brief covering performance, sensorials, claims, and constraints.

Step 1/7

Step 2/7

Concept

Using your input, we shape a holistic concept aligned with your vision, market trends, and regulatory needs, and outline an initial timeline and roadmap.

Step 3/7

Formulation

Our chemists select the right ingredients and build a prototype that meets the brief for texture, payoff, stability, and performance.

Step 3/7

Step 4/7

Refinement

Through structured feedback rounds, we refine both formula and aesthetics, keeping you informed at every key milestone.

Step 5/7

Validation

The formula undergoes required safety and compliance testing, along with efficacy evaluations to support product benefits and claims.

Step 5/7

Step 6/7

Production

We run pilots to confirm scale-up and manufacturing parameters. Quality assurance verifies consistency batch after batch.

Step 7/7

Finalization

Upon final approval, we prepare for full-scale production and can support launch needs including branding, packaging design, labelling, and market readiness

Step 7/7